Date Last Revised: February 20, 2008

Amphire Solutions, Inc. and Amphire International, Ltd. (formerly known as Makella, Company No. 6154167, having its registered office at 20 Black Friars Lane, London, EC4V 6HD) and our subsidiaries and affiliates (collectively, "Amphire" or "we") respect your preferences concerning the treatment of personal information that we may collect from your use of the website, any other website operated by Amphire (collectively, a “Website”), or on any system owned or operated by Amphire (our “System”) . This policy lets you know how we collect and use your personal information, and how you can control its use. This policy describes the broadest potential use of personal information throughout the Amphire Websites. We may make far less use of personal information than we have outlined in this policy. By providing Amphire with any personal information, you consent to the use of your personal information for the purposes and in the manner set forth in this Privacy Policy.

The Websites may from time to time provide links to non-Amphire sites we believe may be of interest to you. Those sites are beyond our control. You are advised to check the privacy policies and terms of use of any non-Amphire sites before providing your personal information to them.


Personal Information:This policy covers the following personal information that Amphire collects through your use of the Amphire Websites and in connection with off-line communications. Specifically, Amphire may collect this information from offline and online registrations, forms and communications and interactions, and sales inquiries and transactions. In addition, Amphire may transfer some or all of this information to organizations which may not be located in the same country in which you are resident. By providing us with personal information, you consent to our transferring your personal information to any countries in which Amphire has operations, so long as the information is handled in accordance with this Privacy Policy. This information may include:

  • Contact information, such as name, job title and role, physical address, telephone number, email address, and company. The majority of the information collected under this category is business contact information.
  • Transactional information, including information about the products and services you request, purchase or download.
  • User preferences, such as product requirements, areas of industry interest, newsletters, community choices and other information.
  • Financial/credit card and payment information.
  • Event and conference participation information, such as lectures or booths attended or visited during an event or conference hosted or attended by Amphire. If we use electronic tracking technologies at an event, we will provide notice in the event registration materials and/or correspondence.

Electronic Communications Protocols and Cookies: In addition to the information specified above, Amphire may collect information about your use of the website through electronic communications protocols and cookies. As is true when you visit most websites, Amphire may automatically receive personal information from you as part of the communication connection itself, which often consists of network routing information (where you came from), equipment information (browser type), and date and time. Amphire also uses cookies, embedded URLs and embedded pixels to capture additional information.

Cookies: To enhance our users' experience, Amphire's servers may query your computer to see if there are "cookies" previously set by the Amphire Websites. A cookie is a small piece of information sent by a web server to store on a web browser so it can later be read back from that browser. Cookies on the Websites may collect a unique identifier, user preferences and profile information and membership information. Amphire also uses cookies to collect general usage and volume statistical information (which does not include personally identifiable information). Some cookies may remain on the user's computer after they leave the Websites, and the majority are set to expire within 365 days. While we do not offer an opt-out for cookies, browsers provide you information and control over cookies. You can set your web browser to alert you when a cookie is being used, and accept or reject the cookie. You can also set your browser to refuse all cookies or accept only cookies returned to the originating servers. Users can generally disable the cookie feature on their browser without affecting their ability to use the site, except in some cases where cookies are used as an essential security feature necessary for transaction completion.


Amphire uses (and, where specified, shares) your personal information for the following purposes:

To establish identity of the company and user and to engage in transactions. Amphire may use personal information such as name, physical address, telephone number, email address, and company to establish your identity and to engage in transactions with you, including contacting you about your use of the Websites or the Systems.

To process transactions. Transactional information such as transaction type, transaction amount, payment, and shipping and billing information may be collected and stored. Amphire may use financial/credit card and payment information to process your order. Amphire may need to share some of this information with delivery services, credit card clearing houses and other similarly situated third parties to complete the transaction. Amphire may use some or all of this information to enhance your and other users experience, to evaluate the efficiency of our Systems and related metrics, and to collect data for commercial purposes which are not identifiable to individual users of our Systems.

To provide support or other services, including maintaining and upgrading the Systems. Amphire may use your personal information to provide you support or other services which Amphire deems advisable or which you have ordered, as well as product maintenance, updates, product patches and fixes and other similar communications.

To tailor marketing to your needs and respond to your requests. Amphire may use information from your order, your profile, or other specified requirements to provide you with notices of new product releases, features, functionality, news and service developments. Amphire also may use your personal information to respond directly to your requests for information, including registrations for newsletters or other specific requests, or pass your contact information to the appropriate Amphire distributor or reseller to respond to your request. In addition, Amphire may ask if you wish to have your contact information shared with other selected partners that offer complementary products or services. If you agree, Amphire will provide your contact information to those partners. Please review the specific partner's privacy policy regarding any further interactions with them.

To administer product downloads. Amphire may contact you if you download products so that it may confirm certain information about your order (for example, that you did not experience problems in the download process) or to discuss the downloaded products or to provide marketing or sales information about related products and services. Amphire also may use this information to confirm compliance with licensing and other terms of use.

To select content, improve quality and facilitate use of the website. Amphire may use your personal information, including the information gathered as a result of site navigation and electronic protocols and cookies (including third party cookies), to help create and personalize Website content, facilitate your use of the Website (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, keep track of shopping cart additions and preserve order information between sessions), improve Website quality, track marketing campaign responsiveness, and evaluate page response rates.

To communicate with you about a conference or event. We or our partners may communicate with you about a conference or event hosted or co-sponsored by Amphire or one of our partners. This may include information about the event's content, event logistics, payment, updates, and any additional meetings, special demonstrations or other customer facilitation that we may provide related to the event. Amphire may contact you after the event about the event and related products and services. Amphire will also permit designated partners or conference sponsors to send you up to two communications through the services of a third party bonded warehouse. Please note that our partners or conference sponsors may directly request your personal information at their conference booths or presentations; however, providing your information is optional, and you should review their privacy policies to address your particular needs and concerns.

To comply with legal requirements. Amphire may be required to disclose your personal information in order to comply with legally mandated reporting, disclosure or other legal process requirements. Amphire will use reasonable efforts to limit the personal information it provides for this purpose.

Please note that your personal information may be transferred, accessed and stored globally as necessary for the uses stated above in accordance with this policy.


Certain Amphire Websites allow you to establish an online registration profile for use of that site or for further marketing communications.. You may use the profile to customize and control your preferences for receiving electronic information.. You can return to the registration profile to customize it at any time to change your elections or modify your profile by sending an email to [email protected]

Information-Sharing Choices.Amphire only shares personal information with selected companies after providing users the ability to either opt out of or opt into the sharing. There are limitations to opting out of such sharing in the case of (1) joint sale or joint events where the data goes to both Amphire and the other party at the same time; (2) where the customer has requested follow up which involves Amphire partners; and (3) where third parties are required to accomplish the transaction or perform the service, including delivery and credit card clearing services.


You have the ability to update your profile and related personal information at any time. To change this information, please send an email to [email protected] You may also contact us at [email protected] if you require further assistance. You can also obtain assistance concerning access to your personal information by writing to us at the following address:

Personal Information Query
Amphire Solutions, Inc.
2141 Airport Way, Suite 100
Boise, ID 83705


The security of your personal information is very important to Amphire. We have in place physical, administrative and technical safeguards designed to protect your personal information from unauthorized access. In addition, Amphire uses standard security protocols and mechanisms to exchange the transmission of sensitive data such as credit card details.


If you believe your personal information has been used in a way that is not consistent with this policy or your specified preferences, or if you have further questions related to this policy, please contact Amphire by email at [email protected] Written inquiries may be addressed to: Privacy Compliance Matters, Amphire Solutions, Inc., 2141 Airport Way, Suite 100, Boise, ID 83705 USA.


We may update this policy from time to time and will post a prominent notice when the policy is updated. You agree to review and adhere to the terms and conditions of this Privacy Policy as updated from time to time. Please send any comments regarding Amphire's privacy practices to us at [email protected]